Effective Date: December 4, 2025
1. Introduction
This Cookie Policy explains how Milwaukee Junior Fire Institute (“MKEJFI,” “we,” “us,” “our”) uses cookies and similar tracking technologies on https://mkejfi.com (the “Website”). It describes:
- What cookies are
- Types of cookies used on our Website
- How cookies and tracking technologies help us operate and improve our Website
- How you can manage or disable cookies
- How TrustArc manages user consent
Because we serve users in the United States, Europe, and elsewhere, this Policy is designed to comply with:
- GDPR (EU/UK users)
- ePrivacy Directive (cookie consent rules)
- U.S. state privacy frameworks (e.g., CA/CPRA requirements)
- COPPA considerations (as minors may access the site)
This Cookie Policy works together with our Privacy Policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow websites to function properly, enhance user experience, and provide usage insights.
Cookies may be:
- First-party cookies — set by MKEJFI
- Third-party cookies — set by service providers (e.g., analytics tools)
- Session cookies — deleted when you close your browser
- Persistent cookies — stored until they expire or you delete them
Under GDPR, some cookies constitute personal data if they identify or can be used to identify a visitor.
3. How We Use Cookies
MKEJFI uses cookies for the following purposes:
3.1 Strictly Necessary Cookies (No Consent Required)
These cookies are essential for basic Website functionality. They:
- Enable core navigation and page loading
- Support security and fraud prevention
- Remember your cookie-consent settings
- Ensure TrustArc can correctly store and honor your preferences
- Support basic forms and system stability
These cookies do not collect data for marketing or analytics and cannot be turned off within our consent tool.
3.2 Analytics & Performance Cookies (Consent Required)
These cookies help MKEJFI understand how visitors use the Website, such as:
- Which pages are visited
- How users navigate the site
- Errors or performance issues
- Time spent on pages
- Device/browser statistics
Analytics cookies:
- Are disabled by default for EU/UK visitors
- Load only after explicit opt-in consent
- Are managed fully through TrustArc’s Consent Manager
Example tools (if activated):
- Google Analytics
- Session replay or heatmap tools
We do not use analytics to identify individual visitors.
3.3 Functional Cookies (Consent Required if Not Essential)
Functional cookies enhance usability and may:
- Remember preferences (e.g., language, display settings)
- Support embedded media
- Improve forms or navigation
Only functional cookies that are essential for the site to operate will load automatically.
Optional functional cookies require consent for EU/UK users.
3.4 Marketing/Advertising Cookies (Not Used)
MKEJFI does not use targeted advertising cookies, tracking pixels, remarketing tools, or similar technologies.
If this changes:
- You will be notified
- The Cookie Policy will be updated
- TrustArc will show a new category for “Marketing Cookies”
- No marketing cookies will load without explicit user consent
4. TrustArc Cookie Consent Manager
MKEJFI uses TrustArc to manage cookie-compliance obligations.
TrustArc provides:
4.1 Cookie Banner Display
Visitors are presented with a banner enabling:
- Accept all cookies
- Reject non-essential cookies
- Manage granular cookie preferences
4.2 Prior Blocking of Non-Essential Cookies
Before you give consent:
- Analytics, functional, and any future marketing cookies remain blocked by default
- Only essential cookies load
This ensures compliance with GDPR and global privacy standards.
4.3 Consent Storage & Auditing
TrustArc:
- Logs and stores consent choices securely
- Ensures consent records are auditable
- Applies consent across sessions when permitted
4.4 Withdrawing or Changing Consent
You may modify cookie settings any time by:
- Clicking “Cookie Preferences” in the Website footer
- Reopening the TrustArc interface
- Clearing browser cookies to trigger the banner again
4.5 Global Privacy Control (GPC) Signals
Where legally required, TrustArc honors browser-level privacy signals (e.g., opt-out of tracking).
5. Cookies We May Use
Below is an overview of cookie categories. Depending on Website updates, exact cookies may change.
Strictly Necessary Cookies
| Cookie Type | Purpose |
| TrustArc Consent Cookies | Store cookie preferences and consent logs |
| Security/Firewall Cookies | Ensure secure site operation |
| Session Cookies | Maintain navigation, authentication, form stability |
Analytics Cookies (Consent Required)
| Provider | Purpose |
| Google Analytics (if enabled) | Measure site performance, traffic, usage patterns |
| Session/Heatmap Tools | Diagnose usability issues |
Functional Cookies (Consent Required if Non-Essential)
| Example | Purpose |
| Preferences Cookies | Remember settings or user choices |
| Embedded Content Cookies | Support media playback or interactive tools |
Marketing Cookies
MKEJFI does not use marketing cookies at this time.
6. Managing Your Cookie Preferences
6.1 Using TrustArc
You may change or withdraw consent at any time using the Cookie Preferences link.
6.2 Browser Settings
Most browsers allow:
- Blocking cookies
- Deleting cookies
- Restricting third-party cookies
- Setting “Do Not Track” preferences
Note: blocking cookies may impair Website functionality.
6.3 Device Settings
Mobile devices may offer additional privacy controls.
7. Cookies and Personal Data
Some cookies may collect identifiers such as:
- IP address
- Browser type
- Device information
- Unique session identifiers
- Visitor interaction data
Any processing of personal data collected through cookies is governed by the MKEJFI Privacy Policy.
We do not use cookies to collect:
- Sensitive personal data
- Financial data
- Government identifiers
8. Children’s Privacy and Cookies
Because minors may access our Website:
- We strive to limit cookie-based tracking to what is strictly necessary
- No behavioral advertising or profiling occurs
- Parents/guardians may request deletion of their child’s data at any time
9. Updates to This Cookie Policy
We may update this Cookie Policy to reflect:
- Changes to cookies used
- Updates to TrustArc configurations
- New regulatory requirements
- Website functionality changes
The “Effective Date” will be updated accordingly.
10. Contact Information
If you have questions about this Cookie Policy or how MKEJFI uses cookies, contact:
Milwaukee Junior Fire Institute (MKEJFI)
6680 N Teutonia Ave
Milwaukee, WI 53209
Email: jhayes@milwaukee.gov
Phone: 414-788-3270
